Today we have a hand that with paints could be an interesting way. For example in a series of prints made by the Brazilian agency Matriz, they appear as evil monsters, bacteria that can occur is in your hands if you did not bother to wash them. The advertising campaign is now underway (started in March 2010).
Prints tell us about what your hands can turn into enemies. Who wants a fascinating look at you kultyapok crab bacterium!
Look at his nails, angry eyes, and run quickly to the bathroom to wash his hands.
Toothy bakteriokrokodil dreams about your health. And it shall come to you nightmares.
It all started with advertising watches Noblia Japanese company Citizen, which in 1986 made for the U.S. market this print with the slogan «As bold as a Zebra».
A breakthrough in advertising with drawing hands occurred early in the new century. In 2004, the investment firm Schroders, which has a 200-year history and offices around the world, made a series of prints in which the proposed investment experience nature.
On the prints depicting predators, which, like modern businessmen, knew when and where to cop it larger prey.
Note prints are made on the one hand and an unusually creative, the other strictly and stylish. It is difficult to imagine the animals painted in the office of the largest financial services company. And they will look completely.
In 2005, a very simple operation make this topic agency Lowe for a petting zoo in San Francisco. This is understandable. CA - children who see the horses are not only animal but also a toy.
In 2007 the guys from the agency DraftFCB emerged a clear idea of why all the hand painted show only animals? Thus was born the campaign for a huge water park (with an aquarium and a dolphinarium) Ushaka, which is the most advanced African country, South Africa.
Prints has announced an exhibition of body art and graffiti, which was held in Usak.
Designers used a reception with light from advertising Schroders, arm comes up when out of the darkness.
One of the most famous and beautiful campaigns made in this subject was held in 2008.
The Swiss branch of the agency Saatchi & Saatchi for WWF made a series of prints.
Slogan Give a hand to wildlife calls to help wildlife - in the literal sense of "helping hand".
Images taken for advertising, shaking and fascinating. Elephant specially shot up at him, so he looked majestic.
The work done by a much higher quality of all the previous ones.
The artists are able to convey not only the shape of the animal, but also the structure of the skin, and even mood.
The largest U.S. telecommunications company AT & T chose to hand-painted technique his long campaign, which began in March 2008.
This campaign develops agency BBDO Atlanta. Prints Cobranding - gracefully operator advertises phone manufacturers.
These prints AT & T, promoting their roaming, saying that the phone is connected to the network, will work in any country.
In April 2008, AT & T switched from animals to humans.
And she began to show people in their national costumes as symbols of the country.
Then it came to entertainment. Great Wall of China wraps BlackBerry. What could be more romantic)
Soap Purell is trying to show visually, with which it touched the hand of the day. In the yard in 2008.
Slogan You are what you touch can make a personalized dirty hands.
Prints developed in the Australian agency JWT.
In the same year, his hands worked at Samsung.
Canadian Cheil developed a soulless advertising, starring robots made from mobile phones.
In 2010, painted hands have reached Russia.
Animation studio Toonbox developed for the site ticket sales anywayanyday.com bird campaign.
The slogan "Birds fly like a human!" I feel good, and performance inadequate. It would be possible to work on drawings, glass eye and a fat hand. Although, if you do not compare these with the miracle of the WWF or AT & T, then the campaign seems to be quite tolerable.
SOurce:-http://advertka.livejournal.com/7580142.html
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